Kvamme to AAAA: Marketers Need to Own the Conversation

Editor's Note: Advertising agency smart guy turned VC investor opines on new marketing vehicles at the AAAA conference (a little, then seems to showcase his recent investments).
May 29, 3008, By Mark Walsh
If Mark Kvamme were starting his former ad agency CKS Group today, what would he do? Bypass the traditional interruption model of advertising and focus on "owning the conversation" among consumers using digital tools to shape their own media interactions.
In remarks at the AAAA Digital Conference in New York on Wednesday, Kvamme urged audience members to "think about how brands and consumers are going to interact" in a world where people can get media where, how, and when they want.
Advertisers and agencies need to be especially mindful of what he called the under-30 "attention" generation weaned on blogs, Facebook, YouTube, and a host of Web applications turning the 30-second spot into an old media relic.
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Source: http://www.loyaltylibrary.com/article.aspx?articleID=2015